Are your emails effective? If you’re not sure, the answer is probably “no”. With the holidays behind us and a new year in front of us, it’s time to start fresh and build a better email to engage customers.
Here are some essential tips to ensure your email campaigns are successful in 2017:
Subject Lines: Catchy, Clear, and Concise – If you don’t have a subject line that catches the audience, you’ve missed your chance at gaining opens from the start. When creating subject lines, remember that the optimal word count is 3-4 words. Be sure to avoid spam triggered words in your subject lines, such as; “free”, “winner”,” % off”, and “reminder”. Once you’ve caught their attention with the subject line, then comes the email design.
Email Design: Quality Over Quantity – According to Boomerang in 2016, 50 to 125 words yields a higher response rate than emails outside that range, so newsletters are becoming obsolete. Content that is short and to the point is ideal to catch customers’ attention. Avoid going overboard with color schemes, as it can make an email look like spam and can take away from the overall message. A reader is more likely to continue reading an email with a clean design, a simple color scheme, quality images, and a short message. Since more than 56% of emails are opened on a mobile device, be sure that your email is easy to read and concise. When designing your email with actionable content, be sure to leave space for a Call to Action button, CTA.
Call to Action Buttons: The Reason for the Email – Soliciting a specific action from a customer is the primary goal of sending an email in the first place, so you want to be sure you have a Call to Action button that stands out. Design your email and write your content around your CTA. Try putting the CTA at the top of the email to catch attention. Your CTA shouldn’t be so big that it’s the only thing standing out in the email, but it shouldn’t be so small that it’s not noticeable either. Use contrasting colors from the background and the body of the email to make buttons stand out. The next important piece in an email is the content and what will make your email stand out amongst others.
Content: Unique Presentation and Personalization – Emailing is a great way to send news and important events to customers, but it’s just as important as how you present the content. In order to stand out from competition, use creative graphics, illustrations, animations, and videos. The more personalization and unique content you have on an email, the higher the click-through rate.
Following these guidelines can ensure your 2017 email campaigns are successful, so make it your New Year’s resolution to pay more attention to build a better email.