How To Promote Valentine’s Day This Year

Morgan Sheats. Senior Social Media & Email Specialist
Morgan Sheats. Senior Social Media & Email Specialist

Did you know that Valentine’s Day is the second-busiest day of the year for restaurants, following Mother’s Day? According to the National Restaurant Association, one-quarter of Americans dine out on this special holiday each year. As a restaurant owner, it’s imperative to start marketing your specials early on to get ahead of competing eateries and to ensure a full house the night of. This year, Valentine’s Day falls on a Tuesday so couples will be out celebrating love all weekend long. Still looking for ideas to position your restaurant as the best place to celebrate? Our team of restaurant marketing experts are here to help with unique campaign ideas to drive business for the holiday all week long.

  • Eat your heart out – Consider working with your head chef to put together a delectable Prix Fixe menu for the holiday, or Valentine’s Day specials for the evening! Then, upsell your menu or specials by offering suggested wine and cocktail pairings to go with each dish! Your dedicated Fishbowl Marketing Specialist will be able to help you promote the menu via email and social media marketing to generate engagement, excitement and ultimately more reservations!
  • Show your guests some love – Make the restaurant festive and pick up carnations or roses to give our to guests! Either have a rose on each table waiting for your diners to arrive, or give a rose to each lady as she sits down to really make them feel special!
  • Wine tastes better than roses – Put together a special wine tasting menu for couples to share including a starting wine, dinner wine and a dessert wine. This goes for beer lovers too, sharing a flight of sorts is a romantic and fun way to enjoy the evening out!
  • Transform your home into the best restaurant in town – Encourage Takeout orders for your business by putting together a special take-out menu for 2 for those couples who want to escape the crowd and enjoy a night in on Valentine’s Day. If you offer catering, offer a special menu with all of the ingredients prepared for couples to cook at home including instructions to prepare it themselves (or just throw it into the oven).
  • Everyone loves a Gift Card – Don’t forget about parents, siblings and other important people who you need to grab a small Valentine’s Day gift for! Encourage gift card orders with a special deal to make everyone smile (and hurry in to purchase theirs!)

 Source: http://www.restaurant.org/News-Research/News/Valentine-s-Day-remains-big-dining-out-holiday

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