The back to school bustle is upon us, a crispness is captivating the air, and pumpkin is beginning to pop up everywhere. It’s fall.
In the restaurant industry, this means some are riding high off the busy tourist season, whereas others are in need of normalcy. Whichever the case may be, the fall is a key time to focus on drawing in customers in before the full fledge holiday season is upon us—a time where restaurants are shown to experience as much as a 60% decline due to the simple tendency of more people eating at home. Before this, it’s the key period to effectively use seasonally driven content to draw in customers—both loyal and new customers alike. Here are a few ideas for navigating the seasonality of all things fall.
Embrace the Pumpkin. Whether it’s the seasonal staple we love, or love to hate, it has its place on a menu and in your marketing efforts. There’s a reason Starbucks has sold over 200 million pumpkin spice lattes and that Trader Joes’ shelves were stocked with over 70 pumpkin-centric items last year.
“Share” Your Seasonal Specialty. If you’re one of those that will never actually give in to the pumpkin party, let your other seasonal specialties shine. From apple-anything to butternut squash, pears, and pomegranate, there are so many other flavors of the season to fall in love with. These flavors encompass warmth, so let your marketing efforts do the same. Nothing quite says warmth like sharing—both physically and digitally.
Celebrate the Fall Festivity. Nothing can draw in customers to your restaurant like special events. They are a fun time to see those familiar faces of loyal guests, but are also a great time to showcase your restaurant to first timers. Plus, people tend to almost always bring company to events! Before we’re swept away in the Halloween—Thanksgiving—Christmas chaos, here are a few other event ideas to consider:
Keep your customers falling for you by focusing on which of these campaigns can work for you during this seasonal time of year!