Maintaining a successful and consistent social presence can be difficult, particularly in an industry that relies so heavily on images. In between running a restaurant and managing the staff, there’s no time to take photos of your menu, specialty drinks and spectacular views. Hiring a professional photographer is expensive and frankly, unrealistic for restaurants that offer seasonal menus and nightly specials. So how do you show people how great your restaurant is?
User Generated Content, or UGC, is social content created by your guests. This could range from photos and videos to online reviews, tweets and posts. It’s that third-party validation that everyone craves and a way for you to show how great your restaurant is without constantly tooting your own horn. Word of Mouth has evolved. Diners look to their friends’ Instagram pictures or Facebook check-ins for dining recommendations and are more likely to dine at a restaurant that they’ve heard about through a source they trust. According to OpenTable’s “Technology and Dining Out 2015” study, 60% of diners read reviews and look at photos before making a dining decision.
How do you generate UGC?
Finding a way to talk about your restaurant less and letting others do the talking for you is a great strategy to implement on social media. Let your loyal customers become brand advocates and your best marketing tool. Sharing user generated content on your social platforms is easy to do and keeps your content fresh!
* OpenTable’s “Technology and Dining Out 2015”