Facebook recently made changes to how your restaurant can respond to Facebook reviews. This is great news for any restaurateur who uses Facebook to keep in touch with loyal guests and find new ones. Fishbowl knows how to take advantage of Facebook reviews to the fullest. Read more for the details!
Facebook has allowed users to review business pages for quite some time. However, only recently can page administrators write responses in the role of the company in question. Before the new changes, a representative of the restaurant or other business could only respond using a personal account. Business pages can now “like” a review as well.
Why is This Important?
We’ve talked before about how important it is to manage your online reputation; read this blog if you need a review. Essentially, Fishbowl recommends that restaurants quickly respond to online reviews, particularly when the picture painted is not so rosy. Since restaurants can now respond as themselves, you can more effectively use Facebook reviews to reinforce your brand and appear responsive to customer feedback.
What Should You Do?
Too busy running your business? There are alternatives.