04.15.2016

SM3 Top Three: How to Stand Out on Mother’s Day

Mother’s Day is rapidly approaching on Sunday, May 8th which means it’s time to get your marketing strategy in place for the coming weeks. It can be difficult to know how to stand out on one of the busiest weekends of the year but luckily our team of restaurant marketing experts are here to help with tips on creating compelling Mother’s Day promotions.

Rachel Rudd, Email and Social Media Specialist
Rachel Rudd, Email and Social Media Specialist
  • Make it a family affair – Focus on bringing in the whole family to celebrate Mom during brunch, lunch or dinner. Stand out amongst your competitors by offering Mom’s meal on the house when dining with a group of four or more.  This is a great way to fill up your restaurant with larger groups and larger check sizes.
  • Celebrate all weekend long – Mother’s Day is a great opportunity for husbands to say “Thank You” with a special dinner. Offering a Dinner for Two special or highlighting an existing prix fixe dinner is a fantastic way to drive business not only on Sunday but Friday and Saturday evening.
  • Gift giving made simple – Appeal to potential customers with no time to dine by offering a gift card promotion. Consider offering a bonus gift card on large purchases to not only capture Mom’s business during a future visit but also the repeat business of the customer who’s giving the gift to the special lady in their life.

Once you settle on the Mother’s Day promotion best suited for your business goals, be sure to plan email blasts, digital advertisements on Facebook/Instagram and frequent social media posts pushing reservations early and often leading up to the holiday.

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