SM3 Top Three: Marketing for the Post-Holiday Winter Season

Now that the holidays are over, many restaurants face slowing sales during the months of January and February. With the excitement of Christmas and New Year’s at an end, many guests hibernate for winter. But the SM3 team doesn’t let the challenge of the January lull affect their marketing. Over time, the team has come up with a number of creative options during a traditionally slow sales period. SM3 Social Media and Email Specialist Caitlin Fox has chosen a few of her tried and tested favorites.


  1. Use a Boomerang Offer to Bring Holiday Guests Back – Between Christmas shopping and New Year’s partying, your guests may have come to your restaurant. Encourage them to come back by offering a discount on a January or February meal if they bring in a receipt from December.
  2. Encourage the Healthy Diet Resolutions… Or Tempt Guests to Break Them – Many guests choose to make health and food-related resolutions, such as committing to the salad lunch or foregoing dessert. On the one hand, you can advertise your salads and other light meals.  It’s great for those who made healthy resolutions, and also a great way to kick start the run up to summer. On the other hand, you could also promote your dessert menu. This is a great opportunity for a photo contest– tell guests to tempt their friends with mouth-watering pictures!
  3. Be my Anti-Valentine – Restaurants already know the value of a romantic dinner on February 14th, but don’t underestimate the value of appealing to the lonely hearts. Celebrate an Anti-Valentine’s day of your choosing with drink specials for singles or contests to earn a $100 bar tab.

The weather outside may still be frightful, but an evening or lunch out is still delightful! Start the year off right with strong sales in January and February.

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