It’s a common story among our clients – you sit down to sign up for your free Facebook account, excitedly imagining your social media empire, create the page, and then sit back. Now what? It can be difficult to know how to run an optimized Facebook page for your place, especially when you have to focus on keeping your food and service top notch. Luckily Katrina Castner of the SM3 team is here to rescue you, with tips on how to create great Facebook content.
Why is Great Content So Important Anyway?
Some people think that all they need to do is set up their Facebook page, make sure the information on it is correct, and then leave it, checking sporadically for comments and leaving occasional messages. Truthfully this strategy may have worked in the past, but with changes to how Facebook shows posts on its Newsfeed this strategy is seeing diminishing returns. Facebook puts a heavy emphasis on engagement now; the only way to maintain great organic reach is to post very engaging content. With Facebook ads, having a well-crafted message is even more essential. An interesting Facebook ad will lead to more clicks, and that means a bigger return on investment. When Katrina composes posts and ads, she keeps these rules in mind.
Whatever your strategy, keeping your Facebook up-to-date and lively is essential for growing and maintaining your digital audience.