SMS marketing, otherwise known as text message marketing, is a unique marketing approach that can help you reach your customers directly and ensure they see your offer. A simple 140 character text message can go a long way.
Why should I implement SMS marketing? You can reach every generation and demographic using text messages. From millennials, baby boomers and even grandparents, people are mobile. Did you know that 52% of smartphone users check their phone multiple times per hour or more1 and on average a person will read a text message within 3 minutes of receiving it2? You can’t beat those open rates!
What kind of promotions work best for SMS marketing?
Promote new menu items or events.
Hosting a last minute event or want more reservations? SMS marketing allows you to create a short text message with information about the event or a last minute offer to increase reservations.
Increase traffic on slow days.
Is the restaurant a little slow today? Send a text message to your customers offering ½ price appetizers for one day only to increase traffic during a specific time frame.
Announce upcoming specials.
Do you want to get your customers excited about new specials? Simply send a text message announcing the specials. Consider setting up a triggered text message reminder a certain number of days after the first message to continually increase awareness.
Notify your customers about sudden changes in your restaurant hours.
Mother Nature is unpredictable, but with SMS marketing you can easily inform your customers of emergency closures, special hours, or even a last minute special pertaining to the weather like a rainy day offer.
There are a number of ways to leverage SMS marketing to reach your customers and get them to take action with a simple text message. If you’re not sure where to start, think about getting some assistance from a marketing expert.