After over a decade of working with restaurants, we’ve developed the knowledge of what works and what doesn’t when it comes to email marketing. If you don’t have our SM3 team helping you craft your campaigns, you may not know how to drive the most sales.
We have compiled a few “success tips” from our best clients to help guide your email marketing strategy. Clients who continuously use these tactics enjoy higher open rates, higher click through, and ultimately more guest visits to stores. That translates into higher sales. Give them a try, and then tell us your thoughts in the comments.
1. Include an offer.
If you send offers to your marketing list, be sure to mention the offer in the subject line. We normally see 50% better open rates on emails with offers in the subject line than emails without. Wouldn’t you be more likely to open an email when you know the contents will save you money?
2. Keep it short and sweet.
Don’t make emails too long or overloaded with too much information. Less is more. If your guests are curious, they can call to ask questions, go to your website or Facebook page, or come by your place. In fact, if you can generate guest engagement with an email, so much the better.
3. Use graphics wisely.
If you’re including a graphic in your email, don’t make it too busy. Clean, simple designs are all the rage, and for good reason. Fishbowl is seeing more and more guest opens occur on a mobile device. Busy images will only frustrate a guest, so avoid it at all times! Make sure the call to action is prominent and easily readable from a phone.