Summer may be coming to a close, but it’s time to gear up for the autumn rush and introduce your new menu items. After all, Starbucks isn’t the only one who can launch a seasonal favorite!
Try out these tactics to promote new menu excitement:
Place an emphasis on your seasonal ingredients. Any new season requires menu innovation, and seasonal ingredients are the key factor. Not only are they cost effective, seasonal dishes are surrounded with more excitement when offered for a limited time. Highlight your dishes featuring corn, butternut squash, sweet potatoes, and of course pumpkin.
Offer a tasting dinner or promotion. A change in weather calls for a change in food. Ditch the lighter fare, and start prepping heartier and more comforting meals. Invite your customers to “fall-forward” with a prix fixe dinner featuring those new menu items and take it up a notch by offering optional beverage pairings with mulled ciders and infused cocktails.
Share a Recipe. The popularity of meal delivery outlets is growing, and more diners are inclined to “try this at home.” Utilize an email campaign with a chef curated recipe that allows your guests to recreate that exceptional seasonal dining experience in the comfort of their own homes.
Here’s to cooler temperatures, pumpkin spice & everything nice!