12.01.2016

Simple Ways To Use SMS This Season

Amanda Kelley, Senior Email & Social Media Specialist
Amanda Kelley, Senior Email & Social Media Specialist

During the holidays, many customers are less likely to eat out due to spending time with family and preparing meals at home. However, restaurant owners can take a few steps to increase sales during the slower weeks leading up to the holidays. SMS campaigns are an effective means of limiting seasonal declines by sending small offers to help boost business.

Entice your loyal guests to visit your restaurant with small offers sent via SMS.

Send your customers a special holiday gift. A great way to thank your customers for their loyalty is by giving them an exclusive holiday gift, just for your text club.  A BOGO special or free appetizer with entrée purchase is a great incentive to get guests in your doors this holiday season.

Offer lunch specials. Holiday shoppers will be out in full swing picking up gifts for their loved ones. Capitalize on this by offering lunch specials in the month of December. A quick text message sent right around lunch time could capture the attention of the hungry lunch crowd. Ex. “Don’t shop until you drop! Join us for our lunch special to fuel up for a day full of holiday shopping!”

Promote catering & private parties. If you offer catering and/or have private dining space, remind your guests!  A short text with a small offer can trigger those last-minute planners to book their office or family holiday gathering at your restaurant. Encourage catering orders by offering free delivery or incentivize party planners by offering to waive the booking fee.

Push gift cards. It’s no secret that budgets are tight this time of year. Bounce-back gift cards are a great way to increase gift card sales during the holidays. Encourage gift card purchases with a promotion, such as, offering a $25 bonus with a gift card purchase of $100 or more. If you sell gift cards online, even better! Add a link to your text message that goes directly to your gift card ordering page to make it even easier for guests to purchase.

SMS marketing is a great way to reach your guests through small incentives & reminders. Try these methods this holiday season, and increase your bottom line!

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