We all love a good compliment now and then, and when it comes to your restaurant, hearing praise on a successful event, feedback on a new menu item, or simply a few encouraging words about a great dining experience, can really make a difference. Word-of-mouth is a powerful marketing tool and the majority of people are trusting review sites to familiarize themselves with a new location.
Encourage guests to take the next step and actively share their positive experience with others by following these top five tips for increasing Yelp reviews:
Engage with Active Users – Before you seek out new reviews, take some time to thank recent Yelpers who already shared their positive experiences on Yelp. Writing a quick and sincere note not only directly communicates your gratitude with guests, but a public message also shows other Yelp visitors you are actively viewing and engaging with diners.
Re-Purpose Positive Reviews – Demonstrate positive reinforcement by sharing reviews on social media platforms to highlight stories, images, or stars with your restaurant’s fan base. You can cross-promote their feedback on Facebook or Twitter and utilize a fun hashtag campaign such as #FeedbackFriday to let people know you’ll be showcasing guest’s experiences. For your restaurant fans who want to be featured, they’ll be more inclined to share their stories for a quick moment in the spotlight.
Promote Your Yelp Page – If you don’t include a direct Yelp link with the tip above, then guests have to work harder to find the restaurant page. Keep it easy, convenient, and straight forward. Other ways to promote your Yelp page are linking the Yelp icon in email marketing campaigns; adding the Yelp logo to restaurant images to create social media graphics; designing flyers, table tents, or check presenters for promoting Yelp inside of the restaurant, or requesting a free “Find Us On Yelp” sticker for your restaurant entrance. Request your “Find Us On Yelp” Sticker here.
Share the Good News – While you’re waiting for new reviews to come in, highlight the restaurant’s recent successes. Look through your Yelp page and promote the restaurant’s current star ranking, number of total reviews, number of 5 star reviews, or even the restaurant page status such as “Our Restaurant has been yelping since 2012 with 319 reviews! Be a part of our growing Yelp community and share your dining experience with us today. Check out our page!”.
Ask Guests for Their Feedback – Last but not least, it never hurts to ask. The tips above can be friendly nudges to ask for more reviews, but you can also take a more direct approach by genuinely and transparently asking guests for reviews. Let them know you’re interested in hearing their thoughts about the restaurant and would be grateful if they shared their feedback on Yelp. “How are we doing? Your voice matters to us and we’d like to know what you think! Check out our Yelp page and leave us a comment regarding your last visit”.
Take your Yelp page to the next level and start increasing positive Yelp reviews with these five tips. After all, who doesn’t like an occasional pat on the back for hard work?